A thought leader is someone whose views on a subject are taken to be authoritative and influential. Positioning senior members of your team as thought leaders within your industry is not easy. It takes hard work, dedication and creativity to achieve and maintain thought leadership.
Building thought leadership within your business requires creating a powerful and visible personal brand for key individuals associated too or working for your organisation.
The benefits to your business
Having thought leaders within your business will improve credibility and increase exposure of your brand. It helps to give personality to your organisation and position it as an authority with respected industry knowledge. This in turn leads to increased demand generation.
How we help
There are a number of steps we take to help businesses develop thought leadership:
Identify thought leaders
We look for senior figures within your business, who have in-depth knowledge and understanding of your industry and marketplace. They’re recognised as being an authority within your organisation.
Create great content
Creating engaging and original content is essential when building thought leadership. We help with content creation, using the knowledge of your thought leader(s), to produce interesting insightful articles that can be used to build reputation and engagement within your market.
Build networks and channels
Having great content is essential but communicating this through the right channels and networks is equal. We’ll analyse your industry area and identify key publications, events, social media groups, influencers and associations. We’ll then help build connections across social media and industry publications.
Share content and engage
Once we’ve established your network and communication channels, we’ll manage the distribution of your content and work to maximise exposure for your thought leader(s) across media, online and at key events.
Why Reva?
We have knowledge and industry experience of building thought leadership within organisations. We are skilled at helping to position and promote industry experts, strengthen networks and build brand credibility. Our objective is to promote individual talent within your business for the benefit of all.
