Marketing Healthcheck

Interested in finding out how your marketing and sales teams are performing and if you’ve any areas of improvement?

Our comprehensive Marketing Healthcheck reviews all aspects of your marketing from digital through to demand generation. We use our in-depth marketing and sales expertise and industry knowledge to identify areas of strength, weakness, opportunity and threat within both your marketing and sales functions.

As part of our Marketing Healthcheck we’ll assess the following:

Target markets

Analysis of the markets your business operates in and identification of complementary sectors.

Client intelligence

Accurate profile build of your client base – identifying key sectors, areas of strength and persona types.

Market data

Assessment of the quality of your client, prospect and competitor data. Identifying areas of improvement.

Value propositions

Review of your product/service value propositions and production of alternatives if necessary.

Go-to-market offering

Benchmark analysis of where your product and/or service offering sits within the market and identification of development opportunities.

Communication channels

Review of your go-to-market communication channels and if they are appropriate for your target audience.

Campaign management

Review of the effectiveness of your marketing campaigns – from planning and execution through to the systems and processes used to measure results.

Lead journey

Analysis of your lead and opportunity handling process, tracking and reporting. Advising on possible improvements.

Digital optimisation

Analysis of the effectiveness of your digital platforms and recommendations on improvements to optimisation and content.

Brand perception

Measurement of the perception of your brand by collating the thoughts of clients, suppliers and employees on your business.

Sales enablement

A review of the tools and processes you have in place to support your sales process.

Systems and processes

Examination of your marketing and sales systems and recommendations on areas of improvement.

Tailored to fit your business

The modular design of our Marketing Healthcheck means you’re able to bespoke it to your specific requirements – choosing from either the full offering or selecting the specific areas you’d like reviewing.

Once we’ve carried out our analysis, we’ll produce a comprehensive report outlining our findings with recommendations on areas of improvement and any associated costs. We’ll then work with you, if desired, to rollout any agreed changes.

The cost of our Marketing Healthcheck is determined by the size and complexity of your business and how many modules you sign up to. We’ll provide a quote on application.