To fully understand the markets in which your business operates in is essential for long term success. Regular client profiling and market sizing is often neglected by organisations, which leads to businesses becoming blind to change within their markets and ignorant to new or complementary markets. Opportunities are missed, which competitors take advantage of.
Ill-defined client sets and poor profiling data leads to scattergun marketing, which can be costly from a reputational and monitory perspective. If you don’t fully understand a client’s challenges and their specific requirements, then how are you able to communicate with them effectively?
If you haven’t fully profiled your clients and have limited market intelligence it can have consequences, including poor return-on-investment from demand generation activities and ineffective websites that have been built with no primary user in mind. The cost of carrying out Marketing Analysis and Client Profiling work is more than covered by the increased returns your business will benefit from.
How we help
As part of our market analysis and client profiling process, we run a half day workshop – where we invite senior client facing staff from your business, to share their thoughts and insights into your clients and the markets you operate in.
Our marketing analysis and client profiling services include:
