The importance of having a strong digital presence continually grows. Whether your goal is to sell directly, generate leads or build awareness, having a strong digital presence is a key part of success.
To develop and maintain a website that’ll work for your business is not straightforward, it takes continual investment and skill to manage effectively.
Website design & development
Users and content
When developing a website, the most important element is to identify your primary users – this could be your ideal client, influencer or partner. Once primary users have been identified it’ll enable you to structure your site and its content to meet their requirements. This is critical not only from an onsite lead conversion perspective but also if you’re to attract users via organic search.
Through our Market Analysis and Client Profiling service, we can help you to identify primary users and produce content that’ll be relevant to their needs. We can also assist you with the development of your go-to-market propositions and build strong call to actions that will increase conversion.
Choosing the right platform
There are many web CMS (Content Management System) platforms available including the most popular WordPress, Joomla, Drupal and Magenta. Choosing the right platform is important with 66% of businesses worldwide opting for WordPress, followed by Joomla at 6.6%, Drupal with 4.6% and Magento at 2.4% market share.
It’s quite common for digital agencies to create their own bespoke Content Management Systems, which are usually based on standard platforms but have modified user interfaces and functionality. They’re often designed to tie businesses into using the agencies hosting and support services, as sites built on their platform cannot be supported elsewhere.
At Reva Marketing, we have access to in-depth digital expertise that can design, build and maintain websites of any size at an affordable cost. We are not tied into using one single platform so can offer impartial advice on what would be suitable for your business. We can also advise on existing sites, providing expert evaluations on site health, content development, structural/navigational improvements and optimisation.
We’ll help you to avoid pitfalls, which will ultimately save your business money.
Search Engine Optimisation (SEO)
SEO strategy
To gain maximum visibility online it’s essential to have a SEO strategy that’s in line with your business goals, without this your website will never reach its full potential. Our SEO services are guaranteed to boost your search traffic and help your business thrive. We partner with a leading UK SEO agency, who have many years’ experience in helping businesses to grow their website traffic.
Combined with our website design services, our SEO expertise will help you beat the competition by growing your organic search traffic, increasing online conversion rates and driving up sales.
SEO improvement approach
Many SEO agencies will promise to get you to the top of Google rankings on a handful of selected search terms. We don’t believe this is the right approach. Instead, we measure success on the volume and quality of your organic search traffic. We adopt a scientific, mathematical and evidence-based approach – with our primary objectives being to help build your target audience, leads and sales. Find below a guide to our SEO process:
