Demand generation

Achieving a good return-on-investment (ROI) from demand generation marketing activities must be a key goal for all businesses but can be difficult to achieve. It takes knowledge and experience to accurately set targets, measure success and consistently deliver against targets. If your marketing team is underperforming or you’re not sure how to measure and monitor accurately, we can help.

We use our extensive industry expertise and in-depth marketing knowledge to assess your go-to-market strategy, including reviewing the campaigns you’ve been running. We use a measured approach to analyse and identify areas of weakness and then give advice on what improvements need to be made to increase return.

To improve lead generation results we advise clients to take our Marketing Healthcheck, which includes the following modules specifically related to demand generation:

Target markets:

Analysis of the markets your business operates in and identification of complementary sectors.

Client intelligence:

Accurate profile build of your client base – identifying key sectors, areas of strength and persona types.

Market data:

Assessment of the quality of your client, prospect and competitor data. Identifying areas of improvement.

Value propositions:

Review of your product/service value propositions and production of alternatives if necessary.

Go-to-market offering:

Benchmark analysis of where your product and/or service offering sits within the market and identification of development opportunities.

Communication channels:

Review of your go-to-market communication channels and if they are appropriate for your target audience.

Campaign management:

Review of the effectiveness of your marketing campaigns – from planning and execution through to the systems and processes used to measure results.

Lead journey:

Analysis of your lead and opportunity handling process, tracking and reporting. Advising on possible improvements.

Digital optimisation:

Analysis of the effectiveness of your digital platforms and recommendations on improvements to optimisation and content.

Brand perception:

Measurement of the perception of your brand by collating the thoughts of clients, suppliers and employees on your business.

Sales enablement:

A review of the tools and processes you have in place to support your sales process.

Systems and processes:

Examination of your marketing and sales systems and recommendations on areas of improvement.

How we help

Once we’ve reviewed your demand generation activities and overall marketing operation, we’re able to help your business with the following demand generation services:

Razor Marketing demand generation portfolio diagram

Why Reva?

Our industry experience and commercial acumen means we fully understand the importance of that demand generation and achieving a good return-on-investment. For this reason we’re able to properly access your requirements and then help your business to deliver effective demand generation activity that will help grow your organisation.