Whether you’re developing a product or business brand, it’s essential to be clear what your brand represents and ensure it’s inline with the expectations of your clients and partners.

A business brand is not just a logo, font and colour scheme, it goes far beyond that. It represents everything about your company from how you communicate, both verbally and written, with clients, partners and suppliers through to the values you want your staff to embody whilst working.

Brand development considerations

Building a successful business brand takes time and investment. It should be ever-evolving and convey the values and propositions of your business.

Brand guidelines and policing

You must have a clear set of brand guidelines, that everyone within your organisation embraces. Failure to police and enforce guidelines; leads to inconsistencies in presentation, client confusion and unprofessional perceptions, which will devalue your brand and impact on business.

Brand values

The benefits of having a clear set of brand values are often misunderstood. When creating your business values, you need to consider what really matters to your customers and how you want your business to be perceived. Values need to be meaningful and relevant. It’s important that your staff buy into your values so they can translate them into their day-to-day roles.

Business culture

When it comes to business brand development, working culture is often overlooked. How your staff behave and communicate, particularly with clients and suppliers, whilst at work impacts on the perception of your brand and the products and services you offer.

How we help

Justifying ongoing investment in brand development is a challenge, as measuring return can be tricky. Our service will evaluate your market brand perception, help to develop your brand, define your brand guidelines and build a set of meaningful values, specifically tailored to your business.

Our brand development services include:

• Brand perception evaluation
• Brand creation
• Brand identity creation – values
• Brand guidelines

Why Reva?

We are skilled and experienced at creating and developing powerful business and product brands, measuring brand perception, defining internal and external business values and helping to build strong business cultures.